Hey, I’m Jeff.

A man with a red beard and light-colored eyes wearing a gray flat cap and a blue denim jacket, standing in front of a light-colored curtain.

Visual Designer. Leader. Maker of things that matter.

  • 3+ Years of Marketing & Design Experience

    Across web, mobile, and print

  • 10+ Years Leadership Experience

    Across retail spaces

  • User-Centered Strategy

    Turning insights into actionable design and business outcomes

My Approach

Collaborative

I believe the best ideas come from open exchange. I listen closely, ask the right questions, and bring people into the process so that content feels authentic and aligned with the brand. My goal is to make every project a partnership, not just a deliverable.

Iterative

Strong work doesn’t happen in one pass. I build, test, and refine until the message is clear and the design feels right. Each draft is a step forward, and feedback is fuel for improvement. This approach keeps projects flexible and ensures the final product is both polished and effective.

Person writing on yellow sticky notes arranged on white paper on a wooden table with a coffee cup in the foreground.

Case Study: Product Catalog Design (Arrow Tools)

What I created: A digital and print catalog designed in Canva/Photoshop/InDesign showcasing seasonal product lines.

What I did: Designed layout cover to cover, organized product listings, researched pricing, collaborated with a third-party printer to produce cost-effective print copies, created online digital Flipbook for email subscribers.

Result: The catalog reduced customer confusion by grouping related items and supported sales associates in faster order processing. Production costs were reduced by ~15% after vendor negotiation.

Case Study: Website Redesign (Arrow Tools)

What I created: A refreshed Squarespace site highlighting updated product catalogs and company services.

What I did: Rebuilt navigation for easier browsing, rewrote all product/service copy, and added contact forms for inquiries.

Result: Bounce rate dropped by 18% in the first month after launch, and the sales team reported a noticeable increase in qualified inbound inquiries.

Case Study: Instagram Campaign (Arrow Tools)

What I created: A month-long Instagram campaign promoting new arrivals in the showroom.

What I did: Designed daily posts in Canva, wrote captions with clear calls to action, and scheduled content to align with foot traffic patterns.

Result: Average engagement rate increased from 2.1% to 8.5% that month, with showroom inquiries up 12% compared to the previous month.